Enhancing Core Web Vitals for Nova Rattan Dining Chair Product Pages

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Improving Website Speed and Page Experience Metrics of Smithers Rattan Dining Chairs on Smithers of Stamford

At Smithers of Stamford, design is everything – not only in terms of our products but also when it comes to our website performance. A beautiful piece like our signature Rattan Dining Chair deserves to be presented perfectly both in design and in performance, which is why our development team has carried out key changes on vital site speed metrics to reach a Google PageSpeed score of over 95% on mobile devices.

Identification of the Problem While conducting site speed tests of our Prestashop-based website, we noticed a noticeable slowdown in LCP times on mobile, particularly on devices running iOS 10.3. This was most evident on pages showing LCPs exceeding 60 minutes, for instance on the homepage banner with large images loading slowly and the Nova Rattan Dining Chair page and similar product listings loading incorrect product images and thumbnails on mobile devices. While our mobile site already had WebP conversion in place and all thumbnails were already WebP format, it still showed large desktop versions instead of mobile-specific ones, slowing performance.

Our Technical Fixes We optimised the image size mapping so mobile devices now deliver appropriately scaled product thumbnails and ensured WebP images are always prioritised over JPG versions, with JPG files only loading when necessary.

homepage – freelancehunt.com`s recent blog post – Banner Adjustments We compressed and resized banner images to speed up rendering without compromising visual quality and added lazy loading for below-the-fold banners and oversized assets.

Server and Caching Improvements We enabled browser caching to speed up subsequent visits and updated CDN delivery rules to prioritise mobile-oriented assets.

Testing on Development Site Before applying any changes to our live site, all modifications were tested in our development environment at dev.smithersofstamford.com to ensure stability. Mobile PageSpeed Insights scores were carefully assessed after every modification, with fine-tuning made to hit the target.

Visitors to our Nova Rattan Dining Chair page – as well as all others – will now get a speedier page load, sharper images optimised for their device, and smoother overall performance. Not only is this beneficial for search rankings, it ensures our customers can experience our furniture exactly how we intended – with all its craftsmanship, style, and finishing touches characteristic of Smithers of Stamford furniture.

Why This Matters for Customers Optimised websites aren’t just for SEO – they give customers a seamless shopping experience. Our Nova Rattan Dining Chair collection, leather lounge seating, or bespoke bar furniture require faster pages in order to deliver an inspiring shopping experience without waiting. Through these backend upgrades made here at our furniture workshop, we have matched our website performance to the quality of our products.

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